Contrary to what many believe, Santa Claus as we know him today – sleigh riding, gift-giving, rotund and white bearded with his distinctive red suit trimmed with white fur – was not the creation of the Coca Cola Company. Although their Christmas advertising campaigns of the 1930s and 40s were key to popularizing the image, Santa can be seen in his modern form decades before Coca Cola’s illustrator Haddon Sundblom got to work. Prior to settling on his famed red garb and jolly bearded countenance, throughout the latter half of the 19th-century, Santa morphed through a variety of different looks. From the description given in Clement Moore’s A Visit from St Nicholas in 1822, through the vision of artist Thomas Nast, and later Norman Rockwell, Mr Claus gradually shed his various guises and became the jolly red-suited Santa we know today. So with very best wishes — "Happy Christmas to all, and to all a scrumpdillyicious good-night!"
Have yourself a merry little Christmas,
Let your heart be light
From now on,
our troubles will be out of sight
Have yourself a merry little Christmas,
Make the Yule-tide gay,
From now on,
our troubles will be miles away.
Here we are as in olden days,
Happy golden days of yore.
Faithful friends who are dear to us
Gather near to us once more.
Through the years
We all will be together,
If the Fates allow
Hang a shining star upon the highest bough.
And have yourself A merry little Christmas now.
No comments:
Post a Comment